Mobile Conquesting can reach your target audience by using the technology that they are most used to using- their mobile devices. This concept may be hard to grasp so that's why we have tried to explain it below.
What Is Mobile Conquesting?
It's an incredibly powerful tactic in digital marketing. An advertising product that allows you to use location and behavioral targeting to reach a qualified audience on their mobile devices.
How Does Mobile Conquesting Work?
First, you determine where and who your potential prospects are. Then, your ads are served to them while they are browsing or using their favorite apps, on their mobile devices.
What's Advanced Mobile Conquesting?
This takes Mobile Conquesting a step further. Imagine being able to identify and serve your ads to users that are at or have been at your competitors locations? In the case of colleges, you could include feeder two year colleges and high schools. You can target your prospects at special events like sporting events and concerts where your prospects may be at. Then, retarget them when they are most likely to engage. That could be later that day, the following week, when they are relaxing at home or out shopping.
This is not just the traditional geo-fencing approach, but a much more powerful use of behavioral data, retargeting and timing.
Why Use Mobile Conquesting?
By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending.
In 2018, American adults are expected to spend to spend an average of 3 hours and 23 minutes on mobile media. Add two hours to that if you are a teenager.
- 80% of all internet users have a smart phone.
- 80% of social media time is spent on smart phones.
- Over 50% of smart phone users grab their smart phone immediately after waking up. Admit it, you do too. I do.
- 70% of U.S. Businesses have integrated mobile marketing into their overall marketing strategy.
If you want to learn how we can help your institution with Mobile Conquesting, drop us a note by providing us your information below.