Local College Uses Digital To Increase Student Registration In Their English as a Second Language Program

Background: A local university wanted to promote their English As A Second Language Program to broaden awareness of the program and increase student registrations. They have previously used Spanish formatted radio and wanted to increase their marketing efforts by adding a targeted digital campaign. 

Strategy: 

The client wanted to reach Spanish speakers looking to improve their English skills in defined zip codes. A campaign was created utilizing both Facebook and Native platforms. Spanish text was used for the message “Learn English for Free!”  along with the creative. The call to action was “Learn More.”  The targeting was set to reach Spanish Dominate Hispanics and Hispanics who are interested in learning English and have their browser set to Spanish language. 

Results: 

The multi month campaign has served 557,667 impressions with 13,617 clicks translating into a 2.44% Click through rate. Which is 34.88 times the national average of .07%. Facebook alone reached 37 times the national average while Native did an amazing job of building close to 600 view through visits to the website. Social conversions tallied 3,687 including over 150 post shares.  The client stated that the campaign was a huge success with all sections of the program at capacity and a few with a waiting list.