Rural Community College Fills Enrollment with Variety of Digital Ads

Background:
A small, rural, three county community college was looking to increase their enrollment for the upcoming Fall semester. They wanted to reach high school students, college aged students, those that had recently lost a job or were unemployed, and even adults looking to go back to school.  

Strategy: 

We ran a multi-product digital campaign consisting of Native, Social Mirror™, and Online Audio ads. For Native ads, all strategies that we can run were utilized; Behavioral, Artificial Intelligence, Retargeting, and Keyword Targeting. For Social Mirror™, we “mirrored” posts from Facebook, Instagram, and LinkedIn and used Behavioral Targeting, Keyword Targeting and Retargeting. For Online Audio, we used a combination of Behavioral Targeting and Artificial Intelligence.

Results:
What started out as a 3-month campaign grew into an 8 month campaign with over 5,000 click conversions, and 4,720 view-through conversions! The click through rate was .84% which is 12x above the National Average. Due to the success of their enrollment campaign, the college decided to also run another campaign focusing on their residence halls.