Medical College Facebook Campaign Success Story

Background:
A local College of Nursing & Health Sciences that offers Bachelors and Masters of Science in Nursing, and Respiratory Care Degree programs and is a division of a regional hospital was in need of promoting their RN-BSN and MSN programs.  Our client has never run a digital marketing campaign before.  

Strategy: 

We ran a targeted display campaign on social media targeting adults 22-55 with interests in Bachelor of Science in Nursing, ER Nurse, Master of Science Nursing, Pediatric Nurse, or RN Nursing. The creative focused on young medical professionals looking to advanced their nursing careers with compelling visuals with carousel ads.

Results:
Prior to running the digital campaign they had 1 student for RN-BSN program, and 3 in the MSN program,
with zero in process to become a student. The next year they had 4 students in the RN-BSN, 6 MSN, and 11 in process. The campaign success continues to grow year after year. This client has been advertising for 3 years and will continue their spending which has increased over $38,000 in the past 10 months. Their digital campaign now includes additional strategies like Display Ads and Live Chat.  In just three months Live Chat has yielded 18 recruitment leads.